By The Willow Team — Published November 11, 2026

How to Shop Willow Boutique on TikTok Shop

You can shop Willow Boutique on TikTok Shop by following @willowboutique____, tapping the Shop tab on our profile to browse live products, and joining our scheduled live shopping events for first access to flares, bundles, and best sellers before they're announced anywhere else.

Key Takeaways

• Willow Boutique runs live shopping events on TikTok Shop through our profile, @willowboutique____.
• Our next major event is the Pink Friday Mega Live, Friday, November 20, 2026, from 9am to 9pm ET.
• The Fiona High Waisted Bell Bottom Flare Jeans — Willow's signature flare — currently come in 37 active colorways.
• Bundles like the North Pole Flare Bundle and Santa Sack Bundle are built for TikTok Shop gifting and holiday drops.
• You can also shop everything featured on TikTok directly on willowboutique.com, no app required.

Where Do I Find Willow Boutique on TikTok Shop?

Willow Boutique's TikTok Shop presence lives on our profile, @willowboutique____. That's where our live shopping events are announced, where the Shop tab shows what's currently available, and where you'll see styling videos for pieces like our Fiona flares and cozy crewnecks before they hit a live. Hey girl, if you've never shopped a TikTok Live before, it's genuinely the easiest way to catch us restocking a viral colorway in real time! Follow the profile so you get a notification the moment we go live.

What Is the Pink Friday Mega Live and When Is It?

The Pink Friday Mega Live is Willow Boutique's upcoming TikTok Shop event, announced on our Instagram, scheduled for Friday, November 20, 2026, from 9am to 9pm ET. It's a full day of live shopping — expect best sellers, bundles, and denim featured throughout the stream. We'll be pulling from fan favorites like the Viral Lainey Tummy Control Flare Jeans and the Fiona bell bottoms, plus holiday bundles perfect for gifting. Register for the live notification by following and tapping the bell on @willowboutique____ so TikTok pings you right when we go live. We are SO excited for this one — mark your calendar!

How Do I Order From a Willow Boutique TikTok Live?

You order from a Willow Boutique TikTok Live the same way you'd check out on any TikTok Shop live: tap the product card that pops up on screen during the stream, select your size and color, and complete checkout right inside the TikTok app. If you miss a live or prefer shopping at your own pace, every piece we feature also lives permanently on our Viral on TikTok collection at willowboutique.com, so nothing is a one-time-only grab.

What Products Does Willow Feature Most on TikTok?

Willow's TikTok lives and videos center on our denim and our holiday bundles — the pieces our community asks for by name. The Fiona High Waisted Bell Bottom Flare Jeans, our signature flare, currently ship in 37 active colorways, from classic medium wash to snakeprint and bold brights, all with a high-rise fit and super-stretch denim built to contour and move with you.

For tummy control, the Viral Lainey Tummy Control Flare Jeans are a customer favorite on our lives — a high-rise, distressed flare leg with a 33" inseam and built-in subtle tummy control, available in acid light wash, dark wash, and black wash.

Explore the full range in our Viral Fiona Flare Collection or browse all Flares and our Denim collection to shop the fits you've seen on camera.

Are the Holiday Bundles From TikTok Available Year-Round?

Willow's holiday bundles are seasonal drops, available while the holiday collection is live, but the flares and tops bundled inside them are year-round staples you can always shop individually. The North Pole Flare Bundle pairs a Fiona flare (choose from colors like olive, burgundy, red, black, or medium wash) with our Christmas crewneck — a customer favorite for gifting this time of year.

The Willow Clothing Co. Christmas Box and Santa Sack Bundle are both frequently featured on our TikTok lives as surprise-style gifting boxes. For the full rundown on what's inside each box, see our Willow Christmas Box Guide and our Holiday Gift Guide.

Can I Shop Willow on TikTok Without the App?

Yes — every product we feature on TikTok Shop is also sold directly on willowboutique.com, so you never need the app to buy from us. If you see something in a live or a video and want to check sizing, colors, or just browse without the pressure of a countdown, head to our Viral on TikTok collection or Best Sellers page and shop at your own speed.

How Do I Know When Willow Boutique Goes Live Again?

The most reliable way to know when Willow goes live is to follow @willowboutique____ and turn on notifications, since TikTok alerts followers the moment a live begins. We also post reminders on our other social channels — including the Pink Friday Mega Live announcement, which first went up on our Instagram — so following us there is a smart backup if TikTok notifications get buried.

Frequently Asked Questions

What is Willow Boutique's TikTok Shop handle?

Willow Boutique's TikTok Shop handle is @willowboutique____, where all of our live shopping events and Shop-tab listings are hosted.

When is the Pink Friday Mega Live?

The Pink Friday Mega Live is scheduled for Friday, November 20, 2026, from 9am to 9pm ET, as announced on Willow's Instagram.

Do I need the TikTok app to buy Willow products?

No — every product featured on TikTok Shop is also sold on willowboutique.com, including in our Viral on TikTok collection.

How many colorways does the Fiona flare come in?

The Fiona High Waisted Bell Bottom Flare Jeans currently come in 37 active colorways, making it Willow's deepest denim assortment.

Are TikTok Live bundles the same price as on the website?

Bundles featured on TikTok Shop, like the North Pole Flare Bundle and Christmas Box, are also listed at the same price on willowboutique.com, so you can compare before you buy.

Looking for more boutique shopping tips? Check out our guide to the best online boutiques for trendy, affordable fashion, or get outfit inspiration in What to Wear to a Country Concert. And if denim is your love language, browse our full online boutique any time — no live required.

- The Willow Team